One of the biggest struggles in managing a business for most massage therapists is getting more clients. Once you’ve exhausted your circle of friends, family, and acquaintances, it’s time to branch out into reaching new clients who’ve never heard of you. Here are a few massage marketing ideas to get you started.
1. Give your full attention to each client.
Effective massage marketing begins with each client’s individual experience. Are you fully present for each client? Do you listen to their needs and respond in a way that makes your clients feel heard and supported?
Look for ways that you can make clients feel special. Remember their birthdays with a card or small gift, offer them a snack and a glass of water after the massage, or add a free hot towel foot massage at the very end of the session. Clients who feel like they’ve received more than they paid for will be more likely to come back. Keeping current clients is much easier than attracting new clients.
2. Partner for referrals.
No doubt you will work with clients who have needs beyond your area of expertise. When it comes to protecting a client’s best interests, you may need to refer them to a physical therapist, acupuncturist, skin care professional, medical professional, or another CAM practitioner. These practitioners can also refer clients to you.
Get to know other business owners in noncompeting healthcare fields who you can feel confident referring your clients to and who can refer patients to you in return.
3. Get free publicity.
Getting featured in the local newspaper or TV station is a great way to get the word out about your business in a way that boosts your credibility by allowing someone else to tell your story for you.
Media coverage doesn’t happen without your efforts, but the results are often more than worth it. Start by brainstorming any newsworthy areas of your practice. Have you recently expanded or remodeled? Did you receive a special award or participate in a charity event by providing massage? Is there anything unique about your business or background that reporters can grab on to as a “hook” for an interesting story?
Submit your ideas to local newspapers, neighborhood media outlets, radio stations, and local television stations. Having inside contacts helps, but sharing a good story idea—where you’ve already done most of the grunt work for the reporter—is even more important.
4. Get online.
If your massage business doesn’t exist online and you need more clients, it’s time to join the digital age. Start with a basic website. If you’re a member of a professional massage organization, you may even be able to build a free website as part of your membership.
Another opportunity to promote your business online is to submit your information to local online search directories such as Yelp and Citysearch. When clients leave reviews on these sites, it will boost your credibility and attract new clients searching for a massage therapist online.